Ian Goldin and Robert Muggah
Map-making is an ancient impulse. From the moment homo sapiens learnt to communicate we have used them to make sense of our surroundings. But as Albert Einstein once said, ‘you can’t use old maps to explore a new world.’ And now, when the world is changing faster than ever before, our old maps are no longer fit for purpose.
Welcome to Terra Incognita. Based on decades of research, and combining mesmerising, state-of-the-art satellite maps with enlightening and passionately argued analysis, authors Ian Goldin and Robert Muggah chart humanity’s impact on the planet, and the ways in which we can make a real impact to save it, and to thrive as a species.
Learn about: fires in the arctic; the impact of sea level rise on cities around the world; the truth about immigration – and why fears in the West are a myth; the counter-intuitive future of population rise; the miracles of health and education that are waiting around the corner, and the reality about inequality, and how we end it. The book traces the paths of peoples, cities, wars, climates and technologies, all on a global scale. Full of facts that will confound you, inform you, and ultimately empower you, Terra Incognita guides readers to a new place of understanding, rather than to a physical location.
Terra Incognita will also be available in the following translations:
- Chinese (Simplified)
- Chinese (Traditional)
Reviews and endorsements:
This extraordinary book – with 100 fascinating maps, embedded in a richly informative text – offers a comprehensive perspective on global trends. It is amazing how much analysis the distinguished authors have distilled into a single volume that will appeal equally to browsers and scholars. The book is especially welcome at a time when COVID-19 is disrupting our interconnected world. It would be hard to imagine a better text to guide and enlighten us as we aim to ‘remake’ a better world. It deserves a very wide readership. I thought the book was amazing- it would be my ‘desert island’ choice!
Lord Martin Rees, Astronomer Royal and author of On the Future
Fascinating, beautiful, alarming and revelatory use of mapping and infographics.
An indispensable read. Ian Goldin and Robert Muggah´s hypnotic maps surprise and amaze. This book offers a future-looking guide to navigate our uncertain times. Offering an unflinching account of our challenges and ways to fix them, it willleave you optimistic about the future.
A stunning account of our fast-changing world. Earth Time is a wake-up call and blueprint for future change. Ian Goldin and Robert Muggah´s extraordinary maps offer an entirely new perspective on some of our most urgent environmental and geopolitical conundrums.
Francis Fukuyama, New York Times Bestselling author of The End of History and the Last Man
A gorgeous and uniquely informative account of the state of the world in the 21st Century. A riveting account of humanity’s most pressing challenges and innovative solutions.
Mesmerising and deeply revealing.
It is fascinating. The images are striking. They dispel myths that the media and people pick up on.
The visualisation can help people better understand the extent of the issues, and potentially push for support.’
The maps are nothing short of mesmerizing.
Every young person must read this book. Full of mesmerizing maps and powerful story-telling, Terra Incognita is an indispensable guide to change our futures for the better.
Marvin Rees, Mayor of Bristol
Terra Incognita draws readers into multiple worlds and provides the tools to navigate between them. Goldin and Muggah use powerfully-engaging maps to help understand and confront our biggest challenges – from climate change to inequality. By inviting readers to traverse a vast range of disciplines and ideas, their volume helps each of us better appreciate how our problems are interconnected. This is a must read for everyone striving to make a better world.
Saskia Sassen, Lynd Professor of Sociology at Columbia University, author of Expulsions and The Global City
The mapmakers of old wrote “Here Be Dragons” to designated unknown and uncharted areas. Terra Incognita simultaneously shows us how much of our world we can see and map and how many dark places still remain to be explored. Most important, it is a vital tool for teaching students, researchers, and analysts how to change our mental models — our imagined maps — of the worlds we think we inhabit. Our future depends on it.
Terra Incognita take us on an exhilarating journey of the mega-trends that are remaking our world. Using powerful maps and graphics, it provides much-needed guideposts to the incredible shifts and challenges going on all around us. Ian Goldin and Robert Muggah provide a necessary antidote to the paralyzing uncertainty and pessimistic fatalism that threatens to overwhelm us all. This book offers a bold new perspective not just on the challenges we face, but how, armed with the right data and information, we can go about fixing them.
Richard Florida, author of The Rise of the Creative Class
Amidst an abundance of global crisis and unrest, it’s easy to feel as if there’s no prescription for the future. But Terra Incognita provides us with just that, through stunning maps and visual aides that illuminate the most pressing issues of our time.
Chris Anderson, New York Times Bestselling author of Ted Talks and Curator of Ted
Terra Incognita brilliantly makes our world today into a Terra Cognita, a place that becomes understandable through ingenious maps and visualizations. Goldin and Muggah offer remarkable insights into our interconnected global society through both maps and text. The book is filled with insights and delights that will cause the reader to exclaim, page after page, “I didn’t know that!” And now we do.
Jeffrey Sachs, University Professor at Columbia University and Author of The Ages of Globalization (2020)
Just when we need it most.. Humanity’s most pressing challenges + solutions: A completely brilliant guide to global survival.
Jon Snow, Channel 4 News
Yesterday I received Terra Incognita: I was planning just to have a first look at it in the evening, but became so fascinated and engaged that I ended up staying up to read it until 1.00 AM. I am wholly impressed by the comprehensive approach it takes. It’s a book which truly deserves great public attention as it explains cause and effect relationships in such a clear manner.’
Klaus Schwab, Founder/President World Economic Forum
“Terra Incognita is a terrific achievement. It utilises maps as a graphic foil to a wide-ranging and deeply informed argument about our current international challenges and the possibilities for future collective action. The result is both compelling and subtle. Situating the argument within the current pandemic is very powerful and timely. Essential reading—and viewing—for anyone engaged in the global state we are in.”
Jerry Brotton, author of A History of the World in 12 Maps
Press coverage and media reviews
- Maps can help tell the story of our changing world, The Globe and Mail, 8 May 2021
- Interview, Australian Broadcasting Corporation, 5 January 2021
- From 19th-century long-haul travel times to the global spread of McDonald’s and Netflix: The fascinating maps that will change how you see the world, Daily Mail, 27 October 2020
- Book Launch “Terra Incognita: 100 Maps to Survive the Next 100 Years”, Oxford Martin School, 14 October 2020 (Apple Podcast)
- Dispatching problem of poverty has made world a much better place, China Daily, 29 September 2020
- What will become of our cities, and how will they accommodate new realities?, Post Magazine, 28 September 2020
- Ian Goldin conversation with Sophie Hackford on Terra Incognita (Transcript), Pi, 15 September 2020
- Mid-morning with Dave Webster (2.12-2.32), BBC Radio Cambridgeshire, 5 September 2020
- The World Economic Forum COVID Action Platform
Why the world needs better – not less – globalization (December 2020)
How maps can help guide us to a better future, November 2020
COVID-19 is increasing multiple kinds of inequality. Here’s what we can do about it, October 2020
The dark side of digitalization – and how to fix it (with Rafal Rohozinski), September 2020 (Japanese translation)
Coronavirus hasn’t killed the city. Here’s why (September 2020) (Spanish translation)
- 100 Maps From CMU’s EarthTime Chart Humanity’s Greatest Challenges, Mirage, 4 September 2020
- Mapping our Common Future- Review, The Lancet, 6 March 2021
- Book Review, Medicine, Conflict and Survival, 2021
- The lay of the land: how geography shapes national destiny, Financial Times, 2021